It all started in 1969 when M ario Gardini, the founder of Ga.Ma, got inspired to seek a new way of interpreting hair care. The result was the first ever profes sional straighteners, produced in large quantities by Ga.Ma, and capturing the attention and i nterest of professional hair stylists around the globe. In other words, Ga.Ma haircare and s tyling products became the tool of choice and secret weapon both backstage at fashion events and in hair salons.