A hairstylist named Jr.L had been keen on his hairdressing career and was always in pursuit of high quality hair tools. He then decided to take a turn and not only do hair but wanted to have his own line of high end professional tools that would better meet stylists needs. In the beginning, due to lack of funds, he partnered up with a design company in the US.
Together they manufactured the most innovative professional tools in the beauty industry to date and would soon become the most sought after hair care products on the market; breaking down the doors of high end salons and competing along side many well known brands of today.